Businesses establish a balanced scorecard to align all their company activities. This type of performance management framework adds non-financial measures to traditional financial metrics and gives ...

No matter how much we advocate the science of marketing, its art has not disappeared. Take the balanced scorecard, for instance. In the tradition of marketing creativity, a graphical document—the ...

Ongoing performance evaluations are just as important as the initial vetting process whenever a small business partners with an external marketing agency. A balanced scorecard approach to performance ...

If you’re looking for a good strategic management framework, you’ve most likely come across the Balanced Scorecard (BSC). It was created by Drs. Robert S. Kaplan and David P. Norton in 1992—over 20 ...