Using gradients, a progression of color that goes seamlessly from one shade to the next, can be an ideal way to dress up a background or add a jolt of color to a logo, avatar or other image file.

Perhaps you’re creating a brand identity for a gym, a new product line for yoga instructors, or an ad for a sporting event. Whatever the case, color will play a vital role in the success of your ...

For those who want a different design aesthetic, color capping may be the way to go. According to designers, it's a trend ready to take off in 2026.

Our palette represents the vibrant and tenacious nature of our community, as well as our rigorous academic standards and storied history. UB’s signature blue and white dates back to 1886, 40 years ...